Custom t-shirts are probably one of the best promotional products on the market. Unlike other imprinted items like pens, calendars and mouse pads; t-shirts move - literally. Don't get me wrong, a pen or coffee mug and a nice desk calendar are always appreciated and they are very effective at promoting your business or event. What we are talking about here is exposure. T-shirts and custom apparel move around town so more people can see your message.
Imprinted tees are also affordable and available in lower quantities than most other advertising specialty products. You can order as few as 24 custom shirts and start a viral marketing campaign. And custom tees come in a wide variety of sizes, styles, colors and brand names. There are long sleeve shirts, moisture wicking material garments and separate designs for women and children.
What makes custom t-shirts great is the fact that every time a recipient proudly wears one, they are acting as a billboard for you. Here are some great ideas for using custom printed t-shirts:
ADVERTISING - Print your logo in full color on the front and back and let everyone see your brand. From large corporations to the local pizzeria, you will get the same recognition you would get from a commercial, magazine ad or billboard, for a fraction of the price.
FUNDRAISING - T-shirts make great gifts for donations when you are trying to raise money at your school or community event. They also make great gifts to recognize volunteers and mentors who donate their valuable time.
EMPLOYEE APPRECIATION - Print a message of appreciation along with your logo or organization's name and hand out to teachers, nurses, administrative assistants and every other staff member during their recognition event.
AWARENESS EVENTS - Personalized tees are ideal for important causes. They are great gifts for staff members, walkathon & road race participants and others who support your cause. The shirts act as awareness reminder by themselves when they are worn around town.
SCHOOL & SPORTS - One of the oldest uses of customized t-shirts is for school teams and clubs. Every member will wear their shirt with pride. Company softball and other local sports groups also have obvious needs for logo tees.
There are few items that create such value just from being worn. Custom t-shirts never stop working for you until they are literally worn-out.
Michael Lerner is a recognized expert in the field of promotional products and custom t-shirts.
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